Tag Archives: trade shows

Top Trade Show Booth Design Tips


At a trade show, people count on seeing the latest as well as technologies, and that means you need to be up to date. Look at what some of the other big companies around the globe are doing at their trade shows and take note.

The quantity of space you have to work with at the trade show need to be utilized correctly. You need to strike the right balance between offering as much as possible without creating the feeling of clutter. Attendees like open spaces that they feel comfortable in, so don’t cram stuff among narrow spaces – it will not work.

Even though you’re relatively new to the industry, getting to grips with brand identity should be a priority the first day.


Robust Brand Image

The sooner you become memorable in the mind of your consumer, the easier it will be to stand out at a trade show. One of the top trade event booth design tips to follow is to be consistent with all the branding that you have done before going to the trade show.

Exhibit attendees in your target audience must be quickly informed about products and services that you offer. This helps avoid being distracted by questions from people that are never going to buy your products. Ambiguous trade show booth designs can lead to a flurry of pointless questions that your sales reps will need to spend some time answering.

The graphics must convey the objective of your brand and possibly the philosophy too. Get just as much information across as you can so that the target customer is intrigued to find out more. However, don’t make the mistake of cramming in an excessive amount of into the graphics as it can lead to confusion.

Try to be provocative or controversial, but in a way that will not alienate your target customer. Make bold statements and unorthodox claims if you can deliver on them – graphics can be a powerful tool to accomplish that.



Include Interactive Technologies & Multimedia

Consider the vertical space too. Hanging signs are an easy way to attract attention as soon as attendees enter the building. Create that “wow” factor with your trade booth design and you’ll set the right tone for the professionalism of your exhibition booth design .

When researching for an exhibition stand constructor and all around exhibition services and you are therefore looking to create a trade show booth that blends perfectly with your brand story, then to find a contractor with experience and a good reputation for nice exhibition stands will be the first approach.

The one factor you won’t be aware of when applying for a exhibition is the ambitious aspect of these events. Every organization taking part has identical ambitions as yours, which may create this a extremely competitive situation. The one help of a custom exhibition stand design is that it is original and appealing, it is designed by professionals to guarantee you make an impression at any event you participate in and market.


Folks appreciate advanced designs and new creative sparkle. A custom exhibition stand design will clearly not get forgotten and inspire your audience attention.


Making a decision on the best exhibition stand builder for your upcoming trade show

Participating at trade shows give the opportunity to have effective exhibition stands and cultivate client relations. Relations can be managed by a brief conversation on the stand instead than by wasting large quantities of time and money on travelling.

Trade shows make it possible to incorporate many advertising instruments. If a business has the main goal to attract new clients it has to launch a large-scale promotion campaign ahead of a trade fair. Otherwise, if its goal would be to expand relations with current clients then these must be stimulated to visit the stand beforehand.

A simple analysis of trade fair activities discloses that exhibition stand hire represent a marketing instrument with a broad range and reaching consequence. All the above factors underline the value of trade shows within the marketing mix.

Remarkable Exhibition stand Hire design Layouts

The three major factors that need considering in organizing your stand are: your advertising targets, budget range and the rules set by the organizers. A stand services provider can help you figure out such considerations. The exhibition stand design company Quazen can give you 3D designs of your future stands. These cover not only the platform but in addition furniture, graphics and illumination plans.

It’s also advisable to appraise the time you have remaining before the exhibition day.  When searching for recommended exhibition stand builders company one is Activteam exhibition stands, it spares you a lot of time with its facilities, skilled workers, and and longtime experience.

Transport is an matter when hiring an exhibition stand are one more cost and time-saving aspect of hiring a stand company. If you would like exhibit abroad within and beyond Europe, you do not strain about coordinating and setting up your exhibition stand. The service company can manage the forms so you can concentrate on planning your staff and other stuff.

An exhibition stand construction company provide your stand installation on the venue, it undertake the set up of your stand as well. Aside from the construction, it places, furniture and other machines to where they are designed. How to hire an skilled exhibition stand contractor.

After the exhibition, your staff is about to be fatigued from entertaining your prospects. It will be a great consideration if they save you from the job of dismantling the stand. They should also have a team of assembly workers.

  • Exhibition stand hire.
  • Attending several exhibitions
  • Participating in multiple shows
  • Exhibitions are held in different locations. If you would like show up at another trade show in a different venue, you have to prepare for the change in layout. With an capable and experienced exhibition stand service, you can manage your exhibition presentations.

Looking for an exhibition stand contractor to design and build your exhibition stand, it is essential you select a company that have been in the marketplace, Traxor Exhibitions provides exhibition stands for exhibitors looking for having their budget under control, but with advantages of a custom build stand.

If possible they will have international experience to give you a visually stunning exhibition stand that will appeal to your entire target audience that walks through the show.

Kemexpo is a skilled building contractors that can produce an exhibition stand with prebuild or wood materials and high costumization, The average cost for a brand new customized exhibition stand for a new exhibition stand is about
250 Euro per square meter.

The interior design must be carefully and well designed, as it has a direct effect on attracting targeted traffic.

Important for every exhibitor is to find productive and efficient exhibition supply, covering the entire design, manufacturing and supply chain.

Franc Stera is exhibition marketing strategist. Assisting, exhibitors to accomplish their marketing targets.